Exitus Lifestyle Review
One extremely effective yet low-cost marketing strategy that one could employ in growing your company is to form alliance partnerships with non-competitive businesses absolutely need area. These can be companies that complement your business offerings or services yet they are not in direct competition along.
The first step is to consider the customer base that they serve. If their usage and your customer base are one and the same or have a large overlap, then you have identified a complementary business. For instance a hairdresser looking to target complementary businesses could examine photographers, wedding gown specialists, make-up and wonder businesses, clothing retailers, etc.
* You will have to identify as precisely that you can the characteristics of your common customers such as their age, where they live, their income and spending habits. Begin with your own (good) customer profile
* Select which of the local the lenders you believe serve this customer base
* Prioritize each of these businesses (1,2,3) in relation to which one represents the best synergy with your business.
* Approach these lenders either via letter or personally to sound your business owners.
Now of course, not all business owners that you approach to offer this arrangement to is going to be open to it. But say away from six that you approach most probably two or three will see the potential and come on board. Let's look at the hairdresser as one example. She may run a tournament with the first prize as a complete makeover.
The makeover would come with a new hair style, new clothing outfit, make up, also to top it all off a glamour photo through the photographer. This photograph along with an advertorial (jointly funded by all companies involved) could be featured in the local paper or utilized on flyers, brochures etc.
This place competition becomes a forum for all those businesses to promote and highlight their services and products. This is an effective and low-cost web marketing strategy. Some pointers for successful alliances:
* Start slowly and build the relationship with your new alliance partners
* Draft a not so formal agreement on paper in regards to what is expected from the alliance
* Create an agreed schedule of promoting activities, commencing by having an exchange of business cards to become displayed in each businesses premises
* Progress to sharing the costs of vouchers that feature all the alliance businesses
* Test the effectiveness of your marketing efforts (exactly what is the return on investment?)
Don't underestimate the effectiveness of this simple marketing strategy. If you're in a business that has a lot of competition (hairdressers) then forming alliances and networks to non-competitive businesses effectively increases your usage. It will also put you ahead of your competition.